- Are you looking to differentiate yourself from your competitors?
- Trying to find a way to reach prospects, donors, or employees?
- Want to save money?
I'm inviting you to join "the thank you project."
According to a U.S. Postal Service survey, the average American receives a personal, handwritten piece of mail once every seven weeks. NBC's Brian Williams reports.
Here's the project ....
- Most of us have notecards somewhere in a drawer
- Find 4 of them - don't over think this. If it turns out you like this project, you can design cards later, get them printed or something else.
- For now ... think SIMPLE and SHORT
- We'll just send notes in January
- Find 4 stamps - again, you probably have them in a drawer. The best part is the USPS now has FOREVER stamps.
- Here are a few of my favorite FOREVER stamps
- Use what you have - again, DON'T over think ......
- Now put the stamps on all 4 envelopes
- Write your return address on all 4 envelopes
- Put in your calendar to write a thank you note for the next 4 Fridays
- Each Thursday night I'll post on this blog some sample ideas of what you can write in your note
- Write a note to someone who has helped you that week or just say hello to someone who came to mind and you haven't talked to in awhile
Common mistakes:
- Overthinking
- Trying to say too much - 3-4 lines is plenty
- This simply should say thank you! Not explain anything about you or your business
- Blaming your bad handwriting - just print!
- Concerned you've waited too long - just send it
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Here are an idea for what to write this Friday, January 6th .......
Dear ______________,
Happy New Year! I hope you had a wonderful holiday season.
Just a quick note to say thank you for your business last year. I look forward to being a resource for you in 2012.
Look forward to crossing paths before too long soon.
Best ~ ___________________
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Voila! You're done! More next Friday! And yes, it will be Friday, the 13th
You're investment for this project is:
- Notecards - probably in your drawer
- Stamps - either in your drawer or 44 cents x 4 = a whopping $1.76
- 5 minutes each Friday
I look forward to hearing your results ... and yes, you can send me an email instead of a handwritten note. Just send it to: Diane at EffectiveNetworking dot com or you can send me a Tweet @DianeDarling.
Let's use the hashtag #FridayNotes .....
