Greetings and happy 2011!
I now live one block from the TD Garden, home to the Boston Celtics and Boston Bruins.
Over the holidays Disney on Ice was playing there. It was an interesting insight to brand marketing. My first thought when I saw lots of dotting dads with daughters in tutus in hand was ... who are these adorable people?
Don't get me wrong, I'm a big sports fan ... but what a difference in the neighborhood.
Instead of horns blaring and people screaming out their windows late at night, you had people wave each other in traffic and let pedestrians cross without a flash of a finger.
I just noticed that World Wrestling Entertainment is coming in a few weeks. Hmmm - doubt I'll see any tutus!
