Diane Darling's Blog

Bob Kraft's motto

Who is wise? He who learns from all men. Who is rich? He who is happy with his portion. Who is strong? He who controls evil inclinations. Who is honored? He who honors all men.

- Boston Business Journal, March 1, 2012

Deceptive calls from Forbes targeting women business owners?

I actually like advertising .... after all, that's why many people watch the Super Bowl even if they don't like football.

But it's especially aggravating when people call and tell you they want to interview you for Forbes, ask you to send photos, want to hear your business story and .... then tell you have to pay for it.

Just tell me upfront, "I want to sell you adversting." Say that at the beginning of the call - not after I call back and schedule what I think is going to be an interview.

I'm not sure why a prestigious publication like Forbes would do this, but please warn the women business owners in your network. Advertising is advertising!

Be wary of any calls you get from EMI Network posing as Forbes.

Introvert's Guide to Networking

Here's a great article ......by Lisa Petrilli

I learned the critical importance of networking, and discovered my natural aversion to it, early in my career. I was a new college graduate working in the strategic planning division of a $10 billion company, and our business unit had been invited to a retirement party for one of the top executives. The gentleman retiring was someone I'd looked up to during my brief tenure, and I wanted him to know he'd made an impact on me.

While I wanted to attend the party, as an introvert I usually avoided these types of events because they made me uncomfortable. Knowing there would be a lot of senior executives at this party made me even more fearful. In the end, I tamped down my fears and went. When I arrived I found a relatively empty room save for the executive's friends and close colleagues. That night, because of the small turnout, I had the pleasure and advantage of engaging in one-on-one conversations with some of the company's top executives, an experience that would prove crucially important in advancing my career.

That evening I learned the importance of networking and realized I had to figure out how to engage in business events in ways that were comfortable for me. I went on to discover an array of strategies introverts can use, ultimately writing "The Introvert's Guide to Success in Business and Leadership". Because I figured out how to embrace networking I found myself in the plum role of leading one of the highest visibility company teams as a new marketing manager at the age of 26, and representing the company at a United Nations conference in Geneva. I went on to run a $750 million business and negotiate pharmaceutical contracts with top global companies, all in a way that worked effectively with my introverted preferences.

Here's what worked for me:

http://blogs.hbr.org/cs/2012/01/the_introverts_guide_to_networ.html.

Week 02 - "Thank you project" // Who has helped your career?

This week's note .... who has helped your career?

Think of people who have helped your career. For example, someone who wrote a reference for you to get a job or a client. Was there someone who suggested you go for a promotion? Did you write a thank you note? Do they know you got the promotion? Was there someone who write a reference for you to get into grad school?

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Sample #1 - Someone who gave you a job reference

Dear __________,

I was thinking of you the other day when I was at work. I remember how wonderful you were to take the time to write a letter of reference which helped me get the job.

Please let me know if I can be a resource for you at any time.

Best ~ (your name), (your cell #)

 

Sample #2 - Someone who introduced you to a new customer/client

Dear __________,

I was thinking of you the other day when I was meeting with ___________. I remember how wonderful you were to take the time to introduce us.

Please let me know if I can be a resource for you at any time.

Best ~ (your name), (your cell #)

Here's more background about the Thank You Project .... please join me and invite your friends.

Inviting you to join "the thank you project"

• Are you looking to differentiate yourself from your competitors?
• Trying to find a way to reach prospects, donors, or employees?
• Want to save money?

I'm inviting you to join "the thank you project."

According to a U.S. Postal Service survey, the average American receives a personal, handwritten piece of mail once every seven weeks. NBC's Brian Williams reports.

Here's the project ....

• Most of us have notecards somewhere in a drawer
• Find 4 of them - don't over think this. If it turns out you like this project, you can design cards later, get them printed or something else.
• For now ... think SIMPLE and SHORT
• We'll just send notes in January
• Find 4 stamps - again, you probably have them in a drawer. The best part is the USPS now has FOREVER stamps.
• Here are a few of my favorite FOREVER stamps
  • Indy 500
  • Jazz
  • Mark Twain
  • Neon Celebrate
• Use what you have - again, DON'T over think ......
• Now put the stamps on all 4 envelopes
• Write your return address on all 4 envelopes
• Put in your calendar to write a thank you note for the next 4 Fridays
• Each Thursday night I'll post on this blog some sample ideas of what you can write in your note
• Write a note to someone who has helped you that week or just say hello to someone who came to mind and you haven't talked to in awhile

Common mistakes:

• Overthinking
• Trying to say too much - 3-4 lines is plenty
• This simply should say thank you! Not explain anything about you or your business
• Blaming your bad handwriting - just print!
• Concerned you've waited too long - just send it

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Here are an idea for what to write this Friday, January 6th .......

Dear ______________,

Happy New Year! I hope you had a wonderful holiday season.

Just a quick note to say thank you for your business last year. I look forward to being a resource for you in 2012.

Look forward to crossing paths before too long soon.

Best ~ ___________________

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Voila! You're done! More next Friday! And yes, it will be Friday, the 13th

You're investment for this project is:

• Notecards - probably in your drawer
• Stamps - either in your drawer or 44 cents x 4 = a whopping $1.76
• 5 minutes each Friday

I look forward to hearing your results ... and yes, you can send me an email instead of a handwritten note. Just send it to: Diane at EffectiveNetworking dot com or you can send me a Tweet @DianeDarling.

Let's use the hashtag #FridayNotes .....

Before you say, "Can I pick your brain ...."

Here's some good suggestions .....

http://www.forbes.com/sites/work-in-progress/2011/03/28/no-you-cant-pick-my-brain-it-costs-too-much/

The BBJ's Top 100 Women-Led Businesses (slide show) - Boston Business Journal

Fun photos from last week's event

The BBJ's Top 100 Women-Led Businesses (slide show) - Boston Business Journal.